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Much More Than Consulting
More than half of our 20+ years of experience comes from being on the inside of CPG companies. Sure, we partner with brands to achieve their objective, determine strategy and identify tactics, but that's just the beginning—we partner with you as an extension of your own marketing department. We integrate with all departments where appropriate: marketing, sales, finance, operations, legal, packaging and suppliers. Why all departments? It's simple. We have the insider CPG experience, we are accountable, and we follow the promotions from start to finish. Listed below are some of the consulting services we provide both up front and behind the scenes:
Promotion Planning
• Promotion Plan Development
• Budget Management
• Shopper Marketing
• New Product Launches
• Selling Materials
• CPUM and ROI
• Industry Data
Supplier Management
• Manage Bidding Process and Negotiate Pricing
• Develop Timelines and Ensure Compliance with Critical Dates
Coupon Management
• Coupon Family Code System Design
• UPC and GS1 Bar Code Creation
• Coupon Redemption Setup and Reporting
Consumer Activation
• Tie-In Partners Promotions
• Integrated Multimedia Events FSI
• Direct Mail
• On-Pack/In-Pack
• Bonus Packs
• Online Games
• Sweepstakes
• Contests
• Sports Promotions
• And More…
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